Pre-Seed to Series A — Full Fundraising Journey
Built the business plan, financial model, and investor materials from scratch. Supported the founder through investor conversations from pre-seed to Series A close.
Pre-Seed to Series A — Full Fundraising Journey
StartupsFundraisingStrategy
The Challenge
A founder has a product and early traction but has never raised institutional capital. The fundraising process is unfamiliar, the materials are not investor-grade, and there is no clear view of which investors to approach, in what order, and with what narrative. Without proper preparation, founders waste months in conversations that go nowhere, dilute unnecessarily, or fail to close at all.
Our Approach
1.Investment narrative — develop a clear, honest, and compelling investment thesis that positions the business correctly for its stage and sector.
2.Financial model — build a three-statement financial model with scenario analysis, key assumptions documented, and a clear path to the use of funds.
3.Pitch deck — produce a professional investor presentation covering problem, solution, market, business model, traction, team, financials, and ask.
4.Investor mapping — identify and prioritise the most relevant investors for the business based on sector focus, stage, geography, and portfolio fit.
5.Outreach strategy — design the outreach sequence, warm introduction paths, and follow-up cadence.
6.Process management — manage the investor process from first meeting through due diligence to term sheet, providing coaching, preparation, and negotiation support at each stage.
What We Delivered
—Investment narrative and positioning
—Three-statement financial model with scenario analysis
—Investor-ready pitch deck
—Prioritised investor longlist and shortlist
—Outreach strategy and introduction support
—End-to-end process management through to close
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